I hated TruGreen ChemLawn even before I realized how bad their products are for the earth. 8 or 10 years ago they employed some pretty ugly telemarketing tactics with me. And now this bit from a neat little website called The Green Life makes me hate them even more!
The Green Life publishes an annual report on the country’s worst “greenwashers,” those companies who skillfully employ PR, marketing, and advertising tactics to try and fool consumers into thinking that they’re pro-environment. All the usual suspects are there–the oil companies, the car manufacturers, etc. Granted I wasn’t surprised to see a company with the word “Chem” in their name on the list. (Talk about dumb PR!)
The big story is Project Evergreen, a project that TruGreen ChemLawn co-founded with other companies in the “green industry.” Its purpose is supposedly to
….use the resources and influence of a national green industry alliance to create a national marketing campaign to consumers throughout the U.S. The effort will promote healthy landscapes and green spaces using public relations, public affairs and other tactics to tell the positive story of the environmental, economic and lifestyle values of well-maintained green spaces, including lawns and landscapes, sports turf, golf courses, trees, etc.
But behind the scenes, says The Green Life, is a “residential lawn care program” that offers 32 pesticides, of which
…17 contain ingredients that are defined by the Environmental Protection Agency (EPA) and the World Health Organization’s International Agency for Research and Cancer as possible carcinogens; 13 contain ingredients that are banned or restricted in other countries; 11 contain known or suspected reproductive toxins; 9 contain known or suspected endocrine disruptors; and all 32 threaten non-targeted species and ecosystems.
TruGreen ChemLawn and others of their ilk are responsible for creating a demand for a perfect, green, weedless suburban lawn no matter what the chemical cost. Download the report and read it if you time–along with interesting tales of scummy PR tactics, you’ll also read about mass earthworm murders and poisoned dogs.
Hey….I just figured out where the Iraqis hid the WMD!!! I think I’ll call the White House.